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[...] Money comes and goes so exposure is what an artist must really hope for him and his creations. The connection that put me on the map nationally was the campaign for Cointreau (the liqueur made from mandarin oranges in France). It was an out growth of the Colette series based on a young heiress I secretly adored (though I think her gigolo boyfriend knew). She was a perfectly imperfect statuesque beauty, tha wore a giant sun hat and skin tight dress one day and has since inspired the bulk of the more mystical metropolitan muses I depict in my work (what-ever happened to that woman?).

The impact of the full page ad campaign was made mention of in Adweek, and how it won out over two competing agencies for the account. Several weeks later it was showcased in full color under - BEST - in Art Direction Magazine. Both excerpts are reprinted in these pages (so I'm tooting my own horn, don't shoot me). The next and most recent print exposure I got due directly to that opulent avenue was from of all places The Daily News. Not for my paintings but for my hand painted, high, high-heeled shoes. Cruel-shoes! Painted pumps! ...! Betty Page would be proud. I don't know what ever happened to that ol' B&W muse of mine but any woman gains a new allure from these new creations of mine (or, actually, from any decadent lift). The article is reprinted here and I take no responsibility for it's tabloid like lead in headline. No offense to the writer, Lenore Skenazy; we all have to make a living.
A short note about the shoes. I've always realized that high heels can be ungainly, if not un-politically correct to some women but I've grown to adore the way a woman is lifted to new heights of beauty by them. First I adorned my t.v. with a pair of teal blue shoes a neighbor/friend donated to me and then tried them on my models. "Amazing effect", I thought "...but what else could I do to personalize the picture?". Then I read an article by Lenore Skenazy (of Daily News) in New York magazine about a woman who painted whimsically angry sharks on ladies underwear (I don't know if I'd call a topless dancer's painties 'lingerie', but what do I know?). That gave me the brainstorm to buy some special paint to paint pumps, but I didn't do much about it. And I probably never would have except for an out of the blue intervention.
One day while I displayed my wares an angel appeared. She said she was an activist for the SoHo community board and would I be interested in helping to replace the demeaning depictions of women in the porn store windows with the strong, self assured sirens in my paintings. No argument from me! After they were painted and installed on West Broadway & Canal and Sixth & West Fourth I discovered that said activist, Margaret Setterholm, invented paint. Eureka! The rest is shoe history. Margaret is a genius with paint. The intensity of the color, which helps make my shoes so ...intense, is due to her bio-chemical wizardry. Her concoctions are so ecologically safe that she is coming out with an edible line of paints for children. From fabric to leather, awnings to metal her paint wears and flows better than any ever seen or tried.

In closing, though the streets have been good to me they are only a means to an end, and by no means a replacement for a gallery of my own. I guess I'll have to stop being so picky and let Mary Boone show my work in her gallery sometime soon (she's a lot cuter than Leo Costelli). See you at the opening.

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News Archive

He's doing the ol' soft-porn shoe

Ladies, if your feet are killing you as you scour the city for presents, you might consider buying some...
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Money comes and goes

[...] Money comes and goes so exposure is what an artist must really hope for him and his creations....
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A bold new idea makes news

L.A. Willette is a dynamic painter whose abtsractions are as sensual as his female nudes. Both are executed...
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  • 06 Jul 2004
    The Power of Women 06 Jul 2004 to 23 Jul 2004

    Art @ Large presents: "The Power of Women" featuring the works of L. A. Willette Born in Manhattan, L. A. Willette cultivated his prowess as an abstract

  • 02 Dec 1999
    The Modern Muse 02 Dec 1999 06:00 PM to 09:00 PM

    The Modern Muse: Paintings, Prints and Photographs at the Andrea Thompon Salon L.A. Willette of N.Y.C. Exhibition for serious collectors In Miami for

  • 14 Jul 1999
    Intimacy 14 Jul 1999 to 01 Aug 1999

    Intimacy: The Lulu of Sartre. An existential comedy based on the short story "Intiminè" by Jean Paul Sartre adapted & directed by: Tricia Mancuso original

  • 03 Apr 1998
    Angels in Waiting 03 Apr 1998 to 03 May 1998

    LA Willette Angels in Waiting: Abstracts and Stylized Nudes Paintings, drawings & prints available at David Leonardis Gallery artist opening reception: Friday

  • 08 Jun 1997
    L.A. Willette 08 Jun 1997 to 09 Jun 1997

    Curator: George J. Robinson SUN. June 8, 1997 Three O'Clock - Five O'Clock PM at very uptown Chanting House Gallery-Cafè 634 West 207th St. (One Block

  • 01 Feb 1997
    Art at Cafe Cento Sette 01 Feb 1997 to 01 Mar 1997

    L.A. Willette Art at Cafe Cento Sette Cafe # 420-5933 Painting Studio # 696-9169

  • 12 Oct 1993
    Artists in Residence 12 Oct 1993 to 23 Nov 1993

    Gallery ONE ARTISTS IN RESIDENCE Angelo Bona Dmitry Ivashintsov Mark Kalpin Danielle Pollitz Alan Russell Cowan Inger Lee Sand L.A. Willette Opening

  • 06 Dec 1990
    L.A. Willette III 06 Dec 1990 to 10 Dec 1990

    PAINTINGS-PRINTS & HAND PAINTED PUMPS FOR SALE @ THE HUDSON GRILL by abstract expressionist L.A. Willette III Featuring the premiere issue of The Metropolitan

  • 25 Jul 1987
    L.A.Willette 25 Jul 1987 to 26 Jul 1987

    PAINTINGS, PRINTS AND DRAWINGS July 25th OPENING AT MARYLOU'S

  • 05 Sep 1979
    Destined Arts Inc. 05 Sep 1979 to 06 Oct 1979

    Westbeth Painter's Gallery presents New Paintings & Drawings L.A. Willette P. Micheal Laura Rudin Phil Cody September 5 - October 5, 1979 Opening at

  • 09 Nov 1978
    Waiting for the Dough 09 Nov 1978 to 26 Nov 1978

    A new play by Lawrence Willette. Thurs thru Sat at 11 p.m. 11/9-25 (no perf on Thanksgiving). $3 (691-2272).

  • 10 Jan 1977
    Painted Women 10 Jan 1977 to 11 Feb 1977

    L.A. Willette @ Westbeth Painters Space

06 Jul - 01 Aug
03 Apr - 01 Mar
12 Oct - 26 Jul
05 Sep - 11 Feb